Writing Services for Content Marketing
Tap a link ⬇️ to jump to a section:
What Are Writing Services for Content Marketing?
When a company executes an online marketing strategy, it needs content for the marketing. The marketing may be intended to help with search engine rankings, to get more subscribers, to engage followers on social media, or for paid display advertising.
Content could be a video, podcast, infographic, or an article. No matter what, all types of content require some form of original writing to go with it. As an example, a video may need a script, metas, a description, and an engaging social message.
Whatever you need professional writing for, H1 Writing has likely done it before. We immerse ourselves in projects to get to know you and gain an intimate knowledge on your marketing efforts. All of our writing follows The Chicago Manual of Style. Our ability to conduct fast, in-depth research on any topic, means quick turnaround times on even the most sophisticated topics.
Article/Blog Writing
If written properly, articles on your business or brand site are great ways to further monetize your business. Here are a few of their most important purposes:
- They showcase your expertise in your particular field.
- Articles update and inform your potential client base on essential aspects of your industry.
- They improve your keyword rankings for SEO.
From a marketing perspective, small poignant segments of your articles can be repurposed for social media, email, and PPC advertising content. You can then drive internet traffic to your articles and use them as lead magnets.
With proper keyword analysis, heading structures, anchored TLDRs or TOCs, and valuable information, articles can push your site to the first page of SERPs. A good article will get shared around social media and even get curated on other sites with high domain authorities, gaining your site valuable backlinks for SEO.
Product Descriptions
Who wants to go to a mall anymore? The popularity of shopping online is not ending, ever. In-store shopping becomes more obsolete with every advancement in information and communication technologies. Whether you are on your laptop, phone, or in VR, you can pull up a product catalog in moments.
There are so many products being sold online that customers rely on reviews and detailed descriptions to make their decisions. Without a clear and informative description, you can look forward to high bounce rates and lots of abandoned carts.
Product descriptions must be unique to each product identification number or ASIN. They must descriptively review the product’s versatility, materials used, dimensions, and style. Different variations of a product, such as colors or material used, only require minor variations to distinguish each item in a set.
Properly written descriptions can also help SEO efforts if you are conducting keyword analysis and updating them periodically. Let H1 Writing professionals reduce your bounce rate and increase your conversion rate with professionally written product descriptions.
Social Media Sets
Writing posts for a company’s social media profile takes a certain specialization that many people underrate. The famous French mathematician and philosopher, Blaise Pascal, famously wrote,
“I have made this longer than usual because I have not had time to make it shorter.”
Can you imagine what he would have thought of social media? He would have respected set character counts, but disdained the mostly ineffective messages communicated through these platforms.
The ever growing popularity of social media has created an easily accessed and concentrated source of leads. It’s not about finding customers anymore. Instead, it’s about grabbing their attention so they focus on your services or products.
A social caption’s length should be determined more by trends than by character limitations set by the individual platforms. There is a mix of post types that should be spread out through the month as well. Not every post can be promotional, or engagement will drop and followers will be lost. It’s important to remember that while a brand has an agenda, the users on social media also have an agenda, and it is for them that we are writing.
YouTube Optimization
YouTube is the second largest search engine after Google. While many people exclusively see this platform as a place to post video content, user’s find the videos through search and tags. If you want your video content to be viewed, if you want more subscribers or likes, then you need to write detailed descriptions.
Optimizing YouTube posts are a must if you really want to monetize this platform. There are up to 5,000 characters available for the description, and you should use as many of those characters as possible. Adding transcriptions, calls to action, links, social profile promotions, and hashtags, is a great way to promote your brand and improve the ranking of your channel and a particular video.
Beyond the description, there are also another 400 characters available for tags. You can add thumbnails and end screens as well to make videos more appealing, increase viewing times, and promote other videos on your channel. Contract H1 Writing to completely optimize your YouTube videos to increase subscribers, likes, and monetize your channel.
